Learn at Your Own Pace

Investment Guides That Actually Help

No fluff, no jargon walls, no assuming you already know everything. Just practical, step-by-step guides that meet you where you are—whether you're starting from scratch or leveling up.

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50K+ People have read them
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Pick Your Path

What Do You Want to Learn?

Jump straight to what's relevant for you

Beginner

Starting Out

Never invested before? Start here. Zero judgment, lots of clarity.

8 Guides
Portfolio

Building Your Portfolio

Got the basics? Time to put together a portfolio that works.

6 Guides
Planning

Money Life Stuff

Taxes, retirement, the boring-but-important things that really matter.

5 Guides
Risk

Sleeping at Night

How to protect what you've built and manage the scary parts.

4 Guides
The Roadmap

If You're Starting from Zero

Follow this path and you'll know more than most people within a few months

1

Get the Basics Down

Stocks, bonds, ETFs—what they are and why they matter. Also: figuring out how much risk you can actually stomach (hint: it's probably less than you think).

2-3 weeks
2

Build Your First Portfolio

Stop researching, start doing. Put together an actual portfolio with real money (even if it's just a little). Learn allocation, diversification, and when to rebalance.

3-4 weeks
3

Learn to Protect It

Markets will test your nerves. Understand how to hedge your bets, what to do in a crash, and how to avoid the classic mistakes that wipe people out.

2-3 weeks
4

Level Up

Tax optimization, alternatives, international exposure—the stuff that separates casual investors from serious ones. This part never really ends.

Ongoing
Worth Knowing

Stuff That Sticks

Simple rules, tested by decades of market history

Time Beats Timing

Nobody consistently picks the perfect moment to buy. But someone who invests steadily for 30 years? They usually win.

Spread the Risk

One stock can tank. Ten stocks are less likely to all tank together. Different countries, different assets—variety is your friend.

Ignore the Noise

Headlines scream daily. Your portfolio doesn't need daily attention. Have a plan and stick to it when markets get loud.

Watch the Fees

1% doesn't sound like much. Over 30 years, it can eat a quarter of your returns. Low-cost index funds exist for a reason.

Keep Reading

You don't need to become Warren Buffett. But knowing the basics puts you ahead of most people. One article a week goes a long way.

Cash Cushion First

Don't invest your emergency fund. Keep 3-6 months of expenses in something boring and accessible. Then invest the rest.

Your Questions

Things People Ask Us

Quick answers to common curiosities

How much do I need to start?

Honestly? Pretty much any amount. Many brokerages let you buy fractional shares for $10 or less. The point isn't starting big—it's starting at all. Consistency matters more than size.

Stocks vs bonds—what's the deal?

Stocks = you own a piece of a company. More volatile, potentially higher returns. Bonds = you're lending money and getting interest. Steadier but usually lower returns. Most people have both, with the mix depending on their goals and timeline.

How often should I look at my portfolio?

Once a quarter is plenty for most people. More than that and you start reacting to noise. Check in, make sure nothing's wildly out of balance, then close the app. Daily checking is a stress factory.

Market's crashing—should I bail?

Usually no. If you've got time on your side, downturns are when you buy more at lower prices. Selling during crashes is how regular people lock in losses. That said, if you need the money soon, that changes things.